About Us


Independent, Impartial & Credible

We supply total independent evaluation for all cultivars and rootstocks marketed to producers. Our services are built on integrity, transparency and pure, clear-cut data collected through a distinguished association with each genotype under evaluation.

Objective & Scientific

Our practices add value through improved evaluation protocols using modern technology to supply the most accurate and reliable data. Our data collection is based on sound scientific principles and evaluation protocols that were created in consultation with specialists and based on international best practice.

Mitigating Planting Risk

Enabling and empowering producers to reduce financial losses by reducing the risk of expensive planting mistakes and safeguarding income by planting only favoured new cultivars. We supply peace of mind by assisting clients in selecting only those cultivars most likely to deliver the required financial return.

Improved customer value proposition

Providing the opportunity for clients to increase income through increased units of a specific cultivar sold and increase of per cultivar price. Reducing in-house evaluation overheads and planting on Provar evaluation sites to scale down internal evaluations cost centres.



Meet The Team

Iwan Labuschagne

Iwan Labuschagne

Ph.D. Genetics

CEO and Evaluator

Carl Hörstmann

Carl Hörstmann

M.Sc. Plant Biotechnology

Manager Stone Fruit

Graeme Matthews

Graeme Matthews

National Higher Diploma in Botany Research

Grape and Alternative Crops Evaluator

Chantel Adams

Chantel Adams

NSC Business Studies

Admin Support & Data Management

Miaan Kramer

Miaan Kramer

Front-End Development

Junior Software Developer

Werner Truter

Werner Truter

M.Sc. Horticulture

Project Manager

Wilhelm Nell

Wilhelm Nell

B.Comm. Management Accounting

Financial Manager

Chad van Wyk

Chad van Wyk

B.Sc. Horticulture & Plant Pathology

Intern

Tristan Dorfling

Tristan Dorfling

B.Sc. Agric. Horticulture & Soil Science

Intern

Anika Kock

Anika Kock

B.Sc. Agric. Horticulture & Plant Pathology

Intern